This is genius.  No, it really is.  What's the worst name you could give a range of fragrances?  Give your loved one a bottle of Hummer eau de toilette to show what you think of them.

 "Here you go love, just what you need.  I saw this and thought of you.  You Hummer…" 

I wonder why it hasn't been released in the UK?  I'm sure it'd do a roaring trade in Boots on the run up to Christmas.

Even in America they mock the concept of Hummer bringing out a range of fragrances.  But they seem to focus on the incogruity of a manufacturer of an over-sized 4×4 bringing out aftershaves, and also the negative image Hummer has in relation to the it's military image and all that is wrong with American foreign policy.

They're missing the obvious though.  You don't call a range of fragrances 'Hummer'.  It's like saying it's the aftershave you need if you stink. 

Hummer makes a car called the H2.  Now, if they'd been clever, they'd have called their range H2eau.  But they weren't that clever.  Oh, it seems they nearly were… they have brought out a range for the H2.  They didn't call it H2eau though, they missed a trick there.

Description
The essence of adventure is captured in a fragrance for those who aren't content to simply watch the world go by. HUMMER fragrance is a fresh, exhilarating scent that blends organic essences of the natural world such as sandalwood and leather with exotic spices like cardamom and amber for a truly masculine adrenaline rush that can only be called HUMMER. (Available to ship within the U.S. and Canada only.)

I know what I'm getting the family for Christmas now anyway.