Watching the 'Bodyshock' series on Channel 4 last week, and was faced with a very interesting strap-line from the sponsors of the series, VW.

For those that don't know it, the series looks at different "extraordinary and captivating real life stories" each episode.  Actually, it's a freak show of people with abnormalities or who are massively overweight, etc.  It is compulsive viewing.

Anyway, VW sponsor the series, and before last week's episode there on the screen was the Passat with the strap-line "the beautifully engineered Passat".  Then the screen fades to show Huang Chuncai, China's Elephant Man who has over 20Kg of tumorous growth on his face.  

Was this intentional?  I think it probably was.  It does make you think about what other inappropriate sponsorship deals and strap-lines could be used for other programmes. 

Maybe Dr Pepper with their "what's the worst that could happen" strap-line to go alongside the proposed Madeleine McCann documentary?